Awareness. Action. Results ™
NeuroColor was founded by personality in business leader Dave Labno and by Dr. Helen Fisher, creator of the world’s most used personality assessment since 2006. Helen is a noted biological anthropologist, neuroscientist, author, speaker and Chief Science Advisor to Match.com.  Over 14 million people in 40 countries have completed her neuroscience-based assessment. 
Dr. Fisher’s discovery of the four broad brain systems underlying personality challenges the 100-year-old notion of “personality type” and how we think about work as individuals and organizations.

NeuroColor uses this discovery to help individuals and teams create radical new opportunities for growth, development and diversity not previously possible with “personality type” assessments. A language of four colors is used to represent the four brain systems. This makes the science easy to translate into strategies that help clients understand how people work, communicate, contribute and make decisions. 

The NeuroColor personality assessment results are transformed into a completely custom 22-page report unlike any on the market.  This assessment can be used at the individual or team level setting to understand an organization, groups of consumers or an entire market. 

The NeuroColor team is composed of seasoned experts across multiple industries - all leaders in their respective fields. We hand-picked a dynamic collection of advisors and team members to ensure everything we do adds value to the business of our customers, putting our knowledge of neuroscience to practical application. Our common thread is a passion for maximizing human potential and improving the world of work - which leads to better outcomes for clients.


Leadership Team

Dr. Helen Fisher, Chief Science Officer, Co-Founder

Helen is a pioneer in examining the neurochemistry of personality. She is an internationally-renowned expert in biological anthropology, brain chemistry, neuroscience and personality styles and the most referenced scholar in the field of love and relationships in the world today. She is a Professor at Rutgers University and Senior Research Fellow at The Kinsey Institute.

Her most recent book, Why Him? Why Her? Finding Real Love by Understanding Your Personality Type (Jan 2009, Henry Holt; now printed in 18 countries), discusses Helen’s biological theories of personality. The book stems from her work as the Chief Scientific Advisor for Match.com. Her original inventory has been taken by over 14 million peo¬ple in 40 countries, via Match.com, and validated using brain scanning (fMRI) as well as more traditional methods in published academic articles.

Helen has been on the national lecture circuit since 1983, discussing the evolution of human sexuality, romantic love, marriage, gender differences in the brain, the biology of personality, and the future of men and women in business and family life. Her lectures include speeches at: The World Economic Forum (Davos), TED, the international meeting of the G-20, The Economist, and many business, academic, museum, and town hall conferences in the United States, Canada, Europe and Asia. In 2014, she was designated a “TED All Star” because two of her TED speeches have been viewed by over 10 million people worldwide.


David Labno, Chief Executive Officer, Co-Founder

Dave has been a consultant, speaker and trainer in the personality tool business for 20 years. He has personally delivered and facilitated training sessions around the globe and advised over a hundred thousand people in the practical use of personality assessments. Working across industries in the public, private, and non-profit sectors, Dave developed significant knowledge of personality assessment tools, innovation methods, and organizational development processes. He is dedicated to using the latest brain science to enhance people’s natural strengths, improve organizational effectiveness, and create high-performing teams.

His clients include many large multi-national companies as well as federal and state governments and small businesses.

Dave received a Master of Science in Creativity, Innovation, and Change Leadership from the International Center for Studies in Creativity at the State University of New York (Buffalo) and his BA in Philosophy and Political Science from the University of St. Thomas in St. Paul, MN. He is an experienced amateur archaeologist and historian, has completed eleven marathons, and holds two state masters swimming records. Dave lives in Minneapolis with his wife and four children.


Liisa Labno – Director of Content and Intellectual Property

Liisa brings a passion for the nuance of language to NeuroColor where she creates and coordinates content for the custom NeuroColor report.

An attorney by background, she spent the first part of her career in estate planning helping high net worth individuals put their wishes for a lasting legacy into writing. Liisa also spent more than a decade in the marketing departments of several large financial planning corporations – Allianz, American Express Financial Advisors (now Ameriprise) and AAL Capital Management (now Thrivent), developing marketing materials that translated the complex legal and tax jargon of financial products into understandable concepts for the sales force and clients. Most recently, she served as an executive responsible for providing expert consultation and marketing material on advanced tax and financial planning products to a sales force of over 100,000.

Liisa received her BA in Business Administration from Augustana College, Sioux Falls, SD and holds a JD from the University of Minnesota Law School. She lives in Minneapolis with her husband and four children.


Advisory Board

Dr. Jalal Al Geilani - Advisory Board, Chief Strategy Officer

Jalal brings extensive experience in defining and executing transformation agendas across a variety of sectors including healthcare, medical technology, education, professional services, digital firms and government agencies. His primary areas of focus include strategy, growth in new markets and the assessment of investment opportunities. He partners with NeuroColor clients to identify innovative applications and delivery approaches for our “personality type” assessments to create value and competitive advantage through better insights into their own organizations, consumer segments and markets. Jalal is passionate about the possibilities that technology and digital capabilities bring to extending and scaling NeuroColor’s unique offerings to organizations around the globe.

His unconventional career began as a surgeon in England’s National Health System during Prime Minister Blair’s reform era. He was drawn to the strong evidence base around brain science and neurochemistry that underpin NeuroColor and its ability to elevate individual and organizational performance.

Jalal received his MBA from London Business School where he was awarded the prestigious LBS Leadership Prize and holds a Bachelor of Medicine and Bachelor of Surgery from the University of Sheffield, UK. He completed his residency and launched his medical career in London and South England where he specialized in Trauma and Orthopedics. For the last ten years, he has been based between London and Riyadh, where he serves on multiple boards in support of the Kingdom’s Vision 2030 and Al Faisal University, one of the country’s leading private educational institutions. With the advent of the Fourth Industrial Revolution, Jalal believes that governments, companies and individuals will need to have the skills to learn and adapt to the new world that is just around the corner.


Christy Consler – Advisory Board, Marketing and Certified NeuroColor Consultant

Christy focuses on executive coaching and development. She is dedicated to creating a more sustainable future through the development of leaders driven by performance, passion and purpose.

She previously served as senior vice president, human resources and corporate sustainability for Jamba Juice and she was Safeway’s first vice president of sustainability, developing the company’s sustainability and corporate social responsibility strategy across the enterprise. Christy also served as Safeway’s vice president of leadership development and planning, where she led a team to develop and drive Safeway’s leadership bench strength and talent initiatives. Prior to joining Safeway, Consler held a variety of brand management and strategy roles, including at General Mills.

She was named one of Progressive Grocer’s Top 100 Women in Grocery in 2010, 2011 and 2012. She is a founding member of the Sustainable Business Leadership Council for Menus of Change, a joint initiative of the Culinary Institute of America and the Harvard School of Public Health.

Christy is a graduate of the Wharton Business School at the University of Pennsylvania, where she received her MBA, and Cornell University, where she received a BS in applied economics.

She lives in the San Francisco Bay area with her husband and children.


Friederike Fabritius – Advisory Board, Neuroscience and Certified NeuroColor Consultant

Friederike Fabritius is a leading expert in the field of neuroleadership. As an executive coach and leadership specialist, she has extensive expertise working with top executives from Fortune 500 companies. Clients worldwide have raved about her brain-based seminars and coaching sessions. A sought-after keynote speaker, she has addressed large audiences at events hosted by large multinational corporations.

A neuropsychologist by education, Friederike focuses on using solid scientific findings to develop new methods and practices for leadership development. She is also an expert in designing learning systems that draw on the brain’s inherent capabilities to acquire and retain new information effectively. Friederike herself has used these methods to learn six languages that she now speaks fluently.

After starting at the Max Planck Institute for Brain Research and then continuing as a management consultant at McKinsey, Friederike joined the Munich Leadership Group in 2010, where she has supported many clients in reaching their full potential and delivering peak performance at critical moments.

She is the co-author of the book "The Leading Brain" (Penguin Random House) explaining how neuroscience can foster highest performance (published Feb 2017).


Hans W. Hagemann, PhD, Advisory Board and Certified NeuroColor Consultant

Hans W. Hagemann, PhD is an author, key note speaker, creative thought leader and top executive coach in the areas of leadership, talent management, and innovation. He has extensive expertise working globally with top and senior management teams on fostering high performance and innovation. His work is based on intense knowledge of neuroscientific research and a comprehensive set of psychological and management skills. He is the co-author of the book "The Leading Brain" (Penguin Random House) explaining how neuroscience can foster highest performance (published Feb 2017).

Hans is Managing Partner and Co-Founder of the Munich Leadership Group (MLG) with offices on three continents. MLG delivers high-end leadership development programs globally, change management initiatives, team development, and executive coaching to international companies.

Hans is an analytical and holistic thinker with extensive experience in individual and organizational psychology. His practical approach and experience, combined with high quality standards and true passion for his work makes him an appreciated trusted advisor for many leaders who have experienced his creative professional approach.

Hans holds an MSc and a PhD in Organizational Psychology from the Ludwig Maximilians University of Munich.

Hans has been married for 20 years and is the father of 3 boys.


Elton Hassall, Advisory Board, Certified NeuroColor Consultant, Master Facilitator

Elton has worked in the consulting and training space for over 15 years from Johannesburg to Toronto.

He has worked for several top consulting companies and has run his own successful consulting firm specializing in consumer-centric strategy, training and ideation, working with dozens of Fortune 500 companies around the world.

He holds a BA in Marketing and Philosophy from the University of St. Thomas in Minnesota, and certifications from the Creative Problem Solving Institute for facilitating and the RIVA Institute for moderating.

When not playing in one of New York City’s competitive soccer leagues or training for his next triathlon, he can be found volunteering time and talent to organizations like Agahozo Shalom Youth Village, a haven in Rwanda where HIV and genocide-survivor orphans are able to rebuild their lives.

Elton grew up in South Africa, but now lives in New York City with his wife and son.


Michael Olson – Advisory Board, Finance and IT Development

Michael advises NeuroColor on technology selection and development as well as finance.

Michael has extensive experience with managing information technology im-plementation. He currently serves as an executive heading commercial banking information services and tools at Wells Fargo. He is passionate about personal and team development and the impact it has on the organization.

Michael has an MBA in Finance and Strategic Management from the Carlson School of Management at the University of Minnesota and a BA in Business Management from the University of St. Thomas in St. Paul, MN.

Michael has completed 3 marathons and plays in golf and hockey leagues. He has spent 10 years mentoring and coaching disadvantaged youth and is the re¬cipient of the prestigious Wells Fargo Volunteer Award as well as the Wells Fargo Diversity Excellence Award.

Michael lives with his wife and sons in Minneapolis.


Ed Piccolino, PhD – Advisory Board and Certified NeuroColor Consultant

Ed has had a distinctive career in executive development and strategic talent management, both as a consultant and a corporate practitioner. His career spans over 40+ years of experience, much of it building high performing organizations with particular focus on improving individual leadership skills, team alignment and organizational effectiveness.

He successfully helped build the leadership team and supported the formation of Kodak Polychrome Graphics, a global joint venture of the Eastman Kodak and Sun Chemical Companies, eventually serving as Chief Personnel Officer. Earlier in his career, Ed served as the global head of Human Resources for EMI Music and PepsiCo International, and as head of Organization Planning and Development as well as In-Flight Services for American Airlines. His experience includes managing large-scale organization change and transformation initiatives, particularly those driven by M & A activity, start-ups, turnarounds and technology change.

Ed currently serves on the Board of Stew Leonard’s – a leading dairy and food retailer, and as Board Chair at Blue Man Group Holdings, LLC. He also serves as Vice Chairman at MHW Ltd., a highly successful service provider and importer of wines and spirits headquartered in Manhasset, NY.

Ed did his undergraduate work at Bucknell University, holds an MA in Industrial Psychology from Ohio University and a PhD in Industrial & Organizational Psychology from the Illinois Institute of Technology. He also served as an officer and faculty member at the United States Military Academy at West Point teaching and doing research to predict leadership effectiveness.


Russ Schoen, Advisory Board, Certified NeuroColor Consultant, Master Facilitator

As a specialist in the field of individual, team, and organizational innovation, effectiveness and leadership, Russ has facilitated programs from Spain to New Zealand. In addition to training executives and managers in deliberate creativity, innovation, and leadership, he comes with certified expertise in Polarity Management and Emotional Intelligence as well as numerous personality instruments.

Known for galvanizing workshops with his energy and comedic timing, his step-by-step approach enables participants to apply innovation concepts immediately and make on-the-spot change. His versatile approach to training is also reflected in his education: Certification from the prestigious Second City Conservatory and an MS in Creativity, Innovation, and Change Leadership from State University of New York.

When he’s not training or consulting, Russ practices aikido and teaches graduate courses at the International Center for Studies in Creativity at Buffalo State College. Russ is also the co-founder of the Creative Youth Leadership Program, which is dedicated to enhancing leadership, communication and problem-solving skills among teens.

Russ lives in Chicago with his wife and two children.